Best Time to Post on Facebook

What is the best time to post on Facebook in the Philippines?

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As brand owners you may be posting your content consistently but do not get enough eyeballs seeing your posts. Even if your content may be good, if you’re not posting at the right time, it may all go to waste. So, what is the best time to post on Facebook in the Philippines?

With over 83.85 million users, Facebook remains to be the top social media network in the Philippines. That being said, having a Business Page on Facebook is definitely crucial for business owners to reach this wide market. However, thousands of business pages competing for a spot in your user’s home feed, how can your content be seen and stand out?

The Best Times to Post on Facebook

If you’re looking to reach the largest number of people, then you should post during peak times. Peak times vary by country, so check with your local Facebook support team to find out when the best time to post on your platform is. There’s no one right answer to this question, as each social media platform has its own unique posting schedule. However, there are some general guidelines that apply based on average user times. According to Sprout Social, here are the latest data for 2022.

  • Best times to post on Facebook: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon
  • Best days to post on Facebook: Tuesdays through Fridays
  • Worst days to post on Facebook: Saturdays

Best Time to Post By Industry

Being that each of us have different target audiences, each industry will have a different posting schedule depending on their target audience’s daily online schedule. However, here are some of the latest data on best posting times categorized by industry from coschedule.

  • B2C Businesses: Similar to Instagram, people jump on Facebook during breaks in their day (before work, during lunch, and in the evening).
  • B2B Businesses: When it comes to B2B, it appears that catching people when they need a brain break in the afternoon is effective.
  • Software Businesses: Similar to the two above, it seems software companies engage mainly before work, after work, and mid-afternoon. Notably, noon isn’t the most effective (which could mean opportunity, or it could mean that time is just too competitive).
  • Healthcare Companies: Catching people when they wake up is the best time for healthcare workers. This trend makes sense since people may be looking for entertainment before starting what is notably a more high-stress work environment.
  • Media Companies: The best times to catch people for news are when they wake up, go to lunch, or just get home from work. Those line up with times when many people catch up on the news.
  • Higher Education: If you’re sharing content for higher education, consider experimenting with the peak times shown above and posting when there’s less activity.

How to Know What Is the Best Time for YOU to Post on Facebook?

Every business is built differently, so there is no best time to post for ALL business page owners, as it will depend on your target market. Here are a few tips on determining what the best time to post is for YOU:

Tip #1 Know Your Target Market

When establishing a business, you should pain a buyer persona of who you want to sell to. Are they working moms, young professionals, grandparents, millenials? Determine the demographic data of your target audience: Age, Gender, Location, Employment Status, Race, Educational Level, Income Bracket, etc. Next is to determine their Psychographic data which are the activities, interests and opinions. These all shape the identity of the person you want to sell to, the more specific you are, the more effective your campaign and content will be.

Tip #2 Know your Target Market’s “Day in the Life”

When you create your buyer persona, the next step is to imagine a day in their life. What do they do from the moment they wake up to the moment they put down their phones and sleep. Do they go online during lunch breaks? Or maybe wake up at 5am to prepare for work? What time to they clock out and brave the traffic on their way home? What time do they have dinner with their families then browse their phones before going to sleep? Every market will have a slightly different schedule based on their demographics above.

Tip #3 Check your Facebook Insights

Did you know that Facebook already as a built in tool where you can check what time your users are online? It reflects the past two weeks of user activity so that should also give you a clear date and time estimate on when you should post.

Tip #4 Check your Competitors and Influencers

Observe what days and times your competitors usually post on their social media accounts. That should also give you insight on why they are posting on those specific time slots. Check for regularity and consistency in their posting schedule. Similarly, you may also check what time your influencers are posting their content, as long that influencer and your brand have a similar target audience.

Social Media is not One Size Fits All

Every brand is different and while you may have similar products with your competitors online, your social media strategy could be the one that sets your brand apart. Creating great, entertaining, valuable content and posting them at the right times can definitely be a game changer for you. If you’re wondering how much traffic you can expect from a single post, there isn’t really a clear answer. However, we do know that the more people who share your post, the higher the chances are that it will spread virally. So, the more people who share it, the better chance you have at getting lots of views. It takes anywhere between 3 minutes and 24 hours for posts to go viral. In fact, according to a study by Buffer, the average lifespan of a post is just under an hour before it goes viral. So the time you post could be what turns regular content into a viral one.

Attracting traffic is easy. Producing good content, on the other hand, takes time and effort. Online Philippines can help you create innovative high-quality content that drives traffic by offering affordable social media training to businesses and agencies of all sizes (small, medium and large). We do this by taking a deep dive into your organizations’ target audience’s goals and needs and applying this information to produce engaging and memorable stories online via blogs, images, videos and more. Not sure where to start? Let Online Philippines help your brand make an edge in social media with our Social Media Marketing service. Contact us for a FREE ASSESSMENT.

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