• Who you want to reach: you’ll pick a target audience of the type of people you want to connect with

• Your max budget: you’ll tell us exactly how much you want to spend over the course of your entire campaign

• How long you want to run your ad: once you click Boost and your ad is approved, people in your target audience will see your ad in their News Feed for the duration you’ve set

Facebook Ads: When you create an ad using the Business Manager, there are more options available for you.

Choose different ad placements: When you boost a post, you’ll be able to check or uncheck whether or not you want to place your ad in Instagram in addition to Facebook mobile and desktop News Feed. With Facebook ads, you get the added benefit of choosing placements in Facebook News Feed side ads, Messenger ads, Instagram stories, instant articles, and Audience Network.

Use specific ad objectives: Choosing an ad objective early on will help you to focus on which campaign type best aligns with your current business goals. Boosted posts allows you to focus on website clicks, Page engagement and local business promotions, but the full ads system in Ads Manager lets you choose objectives like store traffic, conversions, and lead generation. You can also create and manage ads through the Ads Manager mobile app.

Maintain creative control: With Facebook Ads created through Ads Manager, you can design an ad that fits your goals. Create carousel ads, add specific descriptions and add a call-to-action button that’ll drive more of your audience to take action. These are only a few of the creative and formatting options available in Ads Manager that aren’t available when boosting a post from your Page.

Use advance targeting capabilities: Boosting posts let you decide on interests, age and gender for your ad targeting. This helps you reach people who most likely care about your business. With Facebook ads, you can use more advanced tools to create overlapping audience types, lookalike audiences and more.

The Business Manager of Facebook gives you more creative control of the Ad, and offers you more sophisticated methods of targeting based on your target market specifications. Of course, before starting with Ads, you must fine tune your targeting, ad copy, and image selection first, at the end of the day, the Business Manager is just a platform, YOU are the one who will dictate how to target the ads based on your marketing plan.

SPENDING WISELY

Having a limited budget for marketing and promotions, you want to ensure that all actions you perform have a return of investment. The Business Manager offers features such as “Pixel” that followers the user’s journey from clicking the Ad to actually purchasing a product, giving you are more concrete number on how many sales or leads your Ad garnered, which in turn, translates to ROI. If you have only 10,000 Pesos to spend on ads, would you want a generic approach that’ll get you maybe 500 likes only, or use the business manager, and have 50 actual converted sales on your ads? You’re going to be spending the same amount anyway, might as well make the most out of that budget.

Interested in increasing your social media skills? Our Social Media Masters workshops can train you and your team to manage your social media pages and even run hypertargeted Ads. Click the link above to learn more.

For companies who wish to have someone manage their accounts, our Social Media Management service will handle everything for you, so you can focus on running your business.