12 Dec 5 Social Media Mistakes B2B Businesses Make
Social media is a powerful tool for B2B businesses, but it can also be a waste of time and money if you’re not using it correctly.
Here are five common social media mistakes that B2B businesses make:
Not having a social media strategy
The first step to using social media effectively is to have a strategy. What do you want to achieve with your social media marketing for your b2b business? Do you want people to inquire on your website, or your social media? What types of content should you post that will aid in achieving those goals? Once you know your goals, you can develop a strategy to achieve them.
Not posting regularly
One of the biggest mistakes B2B businesses make is not posting regularly on social media. If you don’t post regularly, your followers will forget about you and your brand. Aim to post at least once a day, but more often if possible. In the service industry, posting regularly builds consistency and trust with your customers, showing other businesses that you are present, and active in your industry.
Posting boring content
Another common mistake is posting boring content. People are busy and they don’t have time to read long, boring posts. Keep your content short, sweet, and to the point. You may even add some memes or join trending challenges to inject some fun into your posts. Even if you are a business selling to other businesses, you can still have a personality and brand voice, so make sure that your contents not only relay you brand’s message, but also show your unique personality as well.
Not engaging with your audience:
Social media is a two-way street. You need to engage with your audience by responding to comments and questions. This shows that you’re interested in what they have to say and that you value their feedback. Social media platform’s algorithms are also set to reward account who interact with their audiences with expanded reach and views, so engagement is the key to increasing your organic reach. Check your page’s comments and messages to see how you can build relationships with your potential customers and interact with each one of them. Engagement is one of the most effective social media KPI to understand if your brand is connecting with its audience, ,
Not using social media analytics:
Social media analytics can tell you a lot about your audience and how they’re interacting with your content. Use this information to improve your social media strategy and make sure you’re reaching the right people with the right content. If you are using social media ads, analytics will give a great insight on how well your ad is performing, if your ad copy fits well or resonates with your audience, or if you are targeting the right audience for your product or service. Analytics will give you direction for your future campaigns.
By avoiding these common social media mistakes, you can improve your social media marketing and generate more leads for your B2B business.