Social Media Marketing

5 Social Media Marketing Strategies Every Business Must Have


Social media marketing is an online advertising strategy that allows businesses to connect with customers through websites, blogs, and other online platforms. It involves creating content (e.g., videos, images) and sharing it across different channels (e.g., Facebook, Instagram).

Here’s how to get started with social media marketing.

If you’re just getting started with social media marketing, here are five things you need to do right away.
1. Create a business profile on social networks.
2. Set up a website.
3. Start posting regularly.
4. Get active on social networks.
5. Track your results.

Create an OPTIMIZED Profile

That means putting your complete details in every field available. The more info your put out there, the better your visibility. Make sure to add a catchy tagline that describes what you do or sell in the most succinct way possible.

Build Relationships with Influencers

Know who your target audience is, then figure out which influencers do they follow. Start building relationships with influencers who are relevant to your business. This will help you gain credibility as an expert in your field and give you access to new audiences.

Promote Your Brand Through Video

Once you’ve established yourself as an authority in your industry, you’ll need to promote yourself through video. It’s not enough to simply post a link to your website; you must also provide value to your potential customers. Videos drive engagement and will instantly give you that credibility boost! Nothing like seeing your face the show that your brand is legit.

Start Working On Your Website

Creating a business website is another way to gain trust from your audience. Have an active blog section and share the articles on social. Start building your subscriber list since you will also need this for future social media campaigns.

Grow Your Audience by Using Facebook Ads

You can use Facebook ads to reach people who aren’t yet interested in your business. This means you can start with a smaller budget than you would for other channels. Other channels to explore are Tiktok Ads since the ad costs compared to Facebook Ads are relatively lower (at least for now).

Not sure where to start? Let Online Philippines help your brand make an edge in social media with our Social Media Marketing service. Contact us for a FREE ASSESSMENT.

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